Pakistan Fashion Week…really?

Pakistani fashion is at an interesting turn point. Designers are striving to push boundaries, fashion weeks are wielding heavy doses of glamour and there is consistent critique directed towards improving standards and promoting originality. And yet, there is a multitude of ‘Pakistan Fashion Weeks’ unfurling about the world that hardly have similar ambitions.

‘Pakistan Fashion Week’: an official-sounding name for events that are hardly as illustrious. In recent times, PFW’s have made appearances in Dubai, Doha and most significantly, in London, where the events have featured consistently for the past four years.

With Adnan Ansari of Riwayat at its helm, PFW London has sporadically boasted some exciting designer names. Deepak Perwani, Maheen Khan, Ayesha Hashwani, Zaheer Abbas, Maria B., Zainab Chottani and Sonya Battla have all been part of its designer line-ups. Among these, only Sonya Battla continues to be a mainstay.

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