Anum Ahmed’s Eponymous label redefines Pakistani dressing through a modern take. Working along the philosophy less is more her ensembles are placing and impactful.
Her ensembles bring an amalgamation of western aesthetics to conventional wear, redefining silhouettes and always propelling obstacles for cheap luxurious clothing. A mix of bold and delicate details, easy traces and a hint of drama are Anum Ahmed’s signature.
Karachi- based totally dressmaker Anum Rajwani Ahmed is a graduate from the Indus Valley School of Art and Architecture, Karachi. She started her Womenswear label in 2019.
The wintry weather festive collection is named ARASH meaning superb or radiant. The collection functions floral motifs and geometric styles drawing inspiration from and paying an ode to Mughal architecture. Ensembles are rendered using pleasant resham, ZarDozi, dabka, pearls and gotta for wedding outfits.