The development of the branding of Ukrainian companies Banda Agency and Republique for the Eurovision Song Contest 2017 was recently included in the short list of the prestigious award of the International Advertising Festival “Cannes Lions”. Today it became known that branding got the third place in the category “Design”, which became a precedent for Ukraine, because before that the Ukrainian company has never received such an award at the festival.
Recall that the famous red and black beads were created by Banda Agency in cooperation with Republique and are the homage of traditional Ukrainian beads, symbolizing beauty and amulet. A unique pattern on each bead became a logical explanation for the slogan of Eurovision-2017 – Celebrate Diversity.
“This is a very joyful feeling. Straight delight. This is a very important project for us. We put a lot of energy into it and love it very much. In the process, many people have unified their efforts, and I am glad that they all received a well-deserved reward for their talent. Ukrainian creative long deserved “Lviv”, but we just had no luck. And now I hope that every year we will win more and more. We deserve it. Because now is the amount made in Ukraine powerful works that the jury of Cannes and other festivals of the world can not fail to note, “- said co-founder Paul Banda Agency