Fashion as a tool for contemporary artists

We are glad to present you the special project PinchukArt Centre and Marie Claire “Fashion in Art”, within the framework of which the experts of the Art Center Research Platform will prepare a series of articles on the interaction of art and fashion, on the contribution of artists to the development of the fashion industry and on the place of clothing in works of art. Today we are talking about how artists use fashion tools.

The intro uses a fragment of Ilya Isupov’s work “Isn't It Time to Go Already”, 1988

                            The intro uses a fragment of Ilya Isupov’s work “Isn’t It Time to Go Already”, 1988

Ksenia Malykh – craftsmanship pundit, custodian, chief of the PinchukArtCentre Research stage.

Craftsmen are in every case some place near style and apparel structure. Coordinated efforts of specialists with style architects lead to new tasteful revelations. Assortments enlivened by crafted by craftsmen can open or restore the enthusiasm of the mass customer in them. Be that as it may, at the fringe of kinds, Jackson Pollock can likewise show up as prints on shrouds and packs, Warhol’s “Jar of Soup” will transform into a dress adornment, and vocalist Billy Ailish will join with craftsman Takashi Murakami and they will discharge a joint assortment.

Crafted by garments originators is consistently utilitarian, even the most brave pictures are not without the capacity of apparel. Crafted by contemporary specialists are not constrained in their structures by essentially anything. Garments in contemporary craftsmanship is a stage for articulation. In the event that a craftsman goes to apparel in his training, he in all probability offers to images of mass culture, sex jobs and sex generalizations, individual advertising, or uses garments as a plane for proclamation.

The craftsman Alina Kopitsa, in the same way as other others, was confronted with the bureaucratic highlights of marriage with an outsider. Notwithstanding a profound bundle of authentic archives, the craftsman had to respond to numerous individual inquiries of the survey, which should reveal insight into how well the future mates know one another. In any case, so as to get a visitor visa to Germany two years sooner, she expected to give private correspondence .

All together for another state to open its fringes before you, you have to do likewise, however with your very own outskirts. The craftsman reworked this egregious attack in a demonstration that can be compared with exhibitionism. She printed a correspondence with her accomplice in a wedding dress. Like, read, I wouldn’t fret!

Fashion as a tool for contemporary artists

                                                                  Fashion as a tool for contemporary artists

Fashion as a tool for contemporary artists

                                                              Fashion as a tool for contemporary artists

Alina Kopitsa. Wedding dress, fabric printing, design co-author – Ekaterina Musina, 2015/16. Photos provided by the artist

And for the artist Nikolai Karabinovich, clothes are the same form that he uses in his artistic practice, like any other (video, songs, texts, wall color, karaoke, and much more). Karabinovich comes from a multicultural Odessa family. This origin largely determines his practice: his work on self-identification in a multicultural society and collective memory.

There are irregular practices in his arsenal – projects that are dotted along his creative path, to which he returns from time to time. In his opinion, the artist is inextricably linked with the concepts of “fashion” and “fashionable”.

In 2016, he released the first T-shirt appealing to the iconic brand BOY LONDON. The brand itself arose in the late 1970s in London on the basis of the dawn of rebellious culture. The brand’s original ideology was aimed at misunderstood, frustrated youth and fearless rebels. The store itself, where the brand was born, functioned more like a punk club with parties, performances and periodic dispersal of the crowd by police. The brand experienced several new launches and waves of popularity in different countries. Periodically, the brand is faced with scandalous accusations of the similarity of their logo with the Nazi eagle. 

Karabinovich approached the rethinking of this phenomenon with his inherent irony, and this time in partisan style. He used the method of parasitization on the brand (as manufacturers often do not mainly for artistic purposes, mainly in China) and changed the meaning of the brand by changing only one letter.

Related Post