The fashion house Louis Vuitton launched the Endless Runner video game (“The Eternal Runner”) based on the fall-winter collection of creative director Virgil Ablo. On his Instagram page, the designer posted a video in which he himself plays the game.
In Endless Runner, the main character runs along a city street and jumps over garbage cans, phone booths and traffic cones, earning points. As the player collects the tokens with the Louis Vuitton logo, the pace of the game accelerates. The main task of the player is to collect as many points as possible.
The graphics of the game Endless Runner are deliberately made in low quality, and its 16-bit style resembles the atmosphere of a bygone gaming era. The exit of the game coincided with the beginning of the sale of products of the collection. Endless Runner is available online as well as in the pop-up stores of Fashion House in New York and Tokyo.