Net-a-porter is aimed at a new generation – from 0 to 12 years old. Online store for the first time launches children’s clothing in collaboration with the Italian and most successful brand in the concern Kering – Gucci. A six-week pop-ups will open on July 16th.
“Gucci collections are a combination of playful, fun, refined and comfortable clothes, in which you can easily imagine how your children run and play,” said Alison Loenis, president of Net-a-porter.
The collection is a unisex thing and will contain a lot of variegated patterns, patterns and drawings in the form of tigers, snakes, butterflies, beetles and other animals and insects.
Recall that 10 years ago, Net-a-porter released a line of children’s clothing and cooperation with Gucci their first attempt since.