Edition of The Wall Street Journal reports that the Lee and Wrangler brand the US may cease to exist. The reason for this – a low level of sales: over the past four years, they fell by $ 1.5 billion.
VF Corporation, which acquired the brands, Lee and Wrangler, 40 years ago, is planning a possible sale of companies or their closure.
Recall that at the time of buying brands VF Corporation occupied 25% of the market for jeans. Now the company is engaged in the development of such brands as Vans, Timberland, and The North Face.
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