In April, British designer Victoria Beckham shared her first pictures of the new collection, created in cooperation with Reebok. In the photo, sporting things were tried on by Victoria and the basketball legend Shaquille O’Neill. The line itself was inspired by the 1990’s – the era when Reebok was at the peak of popularity.
Victoria Laycock was assigned to remove her 19-year-old son Brooklyn Beckham. All capsule stuff – sneakers, T-shirts, hoodies – are presented in a unisex style. Buy them will be available from July 26 in the store Victoria Beckham.
“Reebok is known all over the world, so I can establish contact with those customers that I could not previously. My brand is much larger than my business, which is still quite small, and Reebok will allow me to appeal to a completely new audience, “Victoria says of the cooperation with Reebok.